Although, a lot of options are brewing up nowadays, when we talk about sales conversions and lead generations, email marketing still remains to be one of the best ways of communication for buyers and sellers. In fact, multiple studies suggest that it is the most efficient way of building connections when compared to other forms of marketing. If that is the case, then building an insurance email list should be the primary aspect of your business. Building an insurance email list is like growing a plant; all you need to do is that spend some time taking care of it. If you give, then the result would be priceless.
Here are 5 basic steps that you must follow in building a strong foundation for your insurance email list –
- Identify – Find out what your prospects are interested in and attract them into opting in with a trade by giving offers or goodies.
- Create a landing page with catchy headline and brief description about your products and services.
- Add a form in to your landing page to collect email address and additional information of your customers.
- Test your form.
- Drive traffic, track and determine the conversion rate of your customers.
After going through these basic steps, let’s have a look on how to grow your business by using insurance mailing lists –
Optimize your Website for Opt-ins
Though many people make use of opt-in email marketing to promote their products or services, some don’t know how it is different from others. Opt-in is something like giving an option for your customers to sign-up in order to receive emails. This not only helps you to save time and money but also helps you to email people who are interested in what you are selling. So, if a customer visits your website, don’t miss this opportunity, make sure you add them to your insurance mailing list database.
Leverage Business Cards
According to marketing experts, unique business cards are said to be one of the best ways of marketing products or services. Whether you are at a community event, trade meet or at your own storefront, when you meet people, exchange business cards. Try to include offers and other attractive information on backside of your card. Offer some incentives like a free product or a gift to your customers. This encourages people to sign up to receive emails from you.
Use Social Media
Social media is the best place for advertising your emails. This allows you to reach a wide range of new customers. Post trending topics that are of interest to your customers. By doing this, you can easily build connections. If you are connected, that means, you have already captured their attention. So, use this as a powerful tool to encourage people to visit your websites.
Word of Mouth
Word of mouth is one of the easiest ways for growing your insurance lists. It is always a best practice to ask old or new customers to refer new subscribers to your list. Offer them with goodies or discounts on your products. Only then, they will talk about your products with others. So, marketers must emphasize more on this type of marketing in order to enhance their business.
Improve your List by Polling Customers
Building an effective insurance email list is not just adding new email addresses to it. You should also be able to segment and refine it. By doing this, you can actually get to know whether your messages are being reached at right time to right customers. You can make a survey by asking your customers about your services. According to their responses you can improve your mailing lists.